Website Planning | Choosing your domain

Your domain name is your own unique internet address. The ideal scenario for your domain name is one that is short, memorable, easy to spell and the same as your business name or a keyword that is related to your business.

Testing whether or not a domain name has already been registered is simple: type the address into your web browser address bar. Your web browser will either display a website or an error message telling you that the website could not be found.

Australian businesses are able to register an Australian domain name (i.e. a domain name that ends in .au) by providing their ABN. If your website is for your Australian business, you should consider registering an Australian domain name. It is slightly more expensive than an international domain ($39.90 for an international domain per two years, compared with $44.90 for an Australian domain) but your domain name tells the user that not only are you located in Australia but you are a registered Australian business offering instant credibility to your website.

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