Website Planning | Writing your website content

Your website content is what attracts your visitors to you and should be focused on your website goals and target market. There are a few things to keep in mind when putting together your website information:

1. First impressions count, so make your page titles stand out. You want to encourage your website visitor to read on…
2. Keep your language simple, clear and very concise. Your visitors have a very short attention span when viewing your website, so make it as easy as possible for them to take in the information you want to convey.
3. To optimise your website for search engines, think about what likely keywords people will use when searching for your website and use them in your page content. This process is often referred to when considering Search Engine Optimisation (SEO) for your website.
4. Keep your content up-to-date and add to it on a regular basis. This attracts repeat visitors to your website and increases your visitors from search engines.
5. If you are putting large amounts of text on a page, consider breaking it up with pictures, videos or other forms of media that will add interest to your content.
6. Issue a call to action on every page. For example, you may tell your visitor that to access further information, they should contact you or add a link to your contact or payments page.

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